Do You Have An Ideal Client?

You would not realize how often business owners get started without knowing their target audience. This was my problem. As a Virtual Assistant, I was ready to work with anyone and everyone. I figured that my job will be the same no matter who I cater to. I quickly learned that this was not true. … Continue reading Do You Have An Ideal Client?

Reflect on Your Focus

"…now dedicating our lives, dedicating our lives to getting money, just to give it right back for someone's brand on our body, when we spent centuries praying with brands on our bodies, and now we pray to get paid for brands on our bodies." -Jessie Williams, BET Humanitarian Award Winner 2016 I'm sure a lot … Continue reading Reflect on Your Focus

Marketing Yourself Means Branding

I attended Women In Action, Inc's Spring Into Action breakfast series on Branding Yourself. This was the  second session of their three-part series of breakfast workshops focused on women entrepreneurs.  This second session was not a disappointment at all. I learned a lot and met great people. All of the attendees are in the group photo … Continue reading Marketing Yourself Means Branding